About Us

USM EVENTS was established in 1983 and merged with Definitive Events in 2006, bringing together two of Australia’s leading event management specialists to create a powerful diverse event company, with an enviable event portfolio. USM EVENTS is today Australia’s largest company in participation sporting events, producing major events and festivals in triathlon, cycling, running and equestrian.

USM EVENTS produces over 50 events annually and operates from offices in Brisbane, Noosa and Melbourne. With over 50 full time staff, USM EVENTS has significant experience in producing and managing international events and has a strong reputation for providing first-class event services.

The USM EVENTS team shares a common vision for producing successful events enabling it to competitively and strategically align itself with the needs and expectations of competitors, spectators, officials and event partners.

Our company is focused on being a positive contributor to the health and welfare of our nation. We will continue to focus on the development of mass participation events that positively contribute to health, welfare, lifestyle and education. We are dedicated to producing outstanding activation programs for our event partners.

The USM EVENTS portfolio is today highlighted by the following major events:

• Noosa Triathlon Multi Sport Festival
  Includes Australia’s largest triathlon and is the second largest triathlon in the world
  
• Dextro Energy Triathlon - ITU World Championship Sydney
  One of the seven Triathlon World Series events
  
• Equitana Australia
  The largest equestrian event in the southern hemisphere
  
• Jayco Herald Sun Tour
  Australia’s oldest cycling stage race
  
• The Sunday Mail Suncorp Bridge to Brisbane
  Australia’s second largest fun run with 50,000 competitors
  
• Gallipoli Commemorative Service – Turkey
  The company has produced this Service on behalf of the Australian and New Zealand Governments since 2006

USM EVENTS has also recently produced two major International World Championships:

• 2010 UCI World Road Cycling Championships
  USM EVENTS just completed delivering the Race Operations for this event that was watched by 400 million people globally
• 2009 ITU World Triathlon Championship
  USM EVENTS produced all aspects of this successful event held on the Gold Coast

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